about us

Ithaca's Vision

Ithaca Business Media is an integrated business media company with a profound belief in the most compelling means of human communication – talking to each other face to face.

For businesses, other means of marketing may come and go but one method remains a constant – the need to meet real people in real time to conduct trade.

And precisely because the internet is beginning to eat into traditional interruption-marketing like advertising and direct mail, events, exhibitions and other forms of direct one-to-one communication are more important then they have ever been. Live events are the perfect complement to online marketing campaigns, adding a depth of experience that simply can’t be created using any other form of marketing.

Internet marketers – including ourselves – love to talk about the new wave of 'permission' marketing tools driven by the online revolution. But the ultimate form of permission marketing – and the only one where the customer physically seeks out the supplier, rather then the other way around – is events and exhibitions.

For business media companies to thrive in the digital age, therefore, we believe they need to be two things. First, they need to be net - savvy and, second, they need to be committed to the kind of irreplaceable human interaction that only takes place at live events. Ithaca is both.

What We Do

Simple really: we connect buyers and sellers in business-to-business markets. To achieve this, we own a string of highly successful events, web communities and magazines.

We choose our markets with as much care as we run our products and have a healthy balance of powerful and established brands (like Leisure Industry Week and Internet World) and exciting, dynamic products in fast emerging markets (like London Calling).

As a general principle, we strive to only run products that are number one in the markets they serve or are on a trajectory to become so. That’s because we believe that it’s quality that really counts in the modern world of fierce competition and lots of choice.

This means that our people can work on great products with confidence and pride. And our customers can be sure that our products will deliver.