services

A complete event management service.

Ithaca has built a track record of reaching senior buyers when they are in the mood to buy. We have provided a stream of leading companies with a range of bespoke products designed to help them reach their defined market segments. It includes creating specialised trade and peer-to-peer events, magazines, even mail and telephone-based products, but it also means leveraging the new media online, e-newsletters, SMS campaigns and webcasts.

We’re skilled at managing other people’s products on their behalf too.

IOG SALTEX, the UK’s fifth biggest show, is just one example. In the early 1990s, the Institute of Groundsmanship’s trade show was long-established, but in need of reinvigoration and a new momentum. Other media partners offered to run it for the IOG – for big management fees. We offered instead to run it on their behalf with an innovative partnership model that has proven consistently profitable for them. A once lacklustre show has now enjoyed a new lease of life and even sold out in 2004 and 2005.

Ithaca is an organisation dedicated to mutually beneficial partnerships, to understanding partners’ needs, to meeting their challenges and to enabling them to make the most of their opportunities.